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Bulgarian Starbucks’s sweet little secret

Lately I have developed a serious addiction for Starbucks’ White Mocca – I ❤ this coffee with a passion and I can have it as many times per day as I pass near a Starbucks (I must be turning into a hipster).

As a person who’s lived abroad it has always been bugging me, however, that they don’t offer any membership cards or any other form of rewards system for the regulars in here (a good time to mention Subway as well – c’mon guys!). That however, turned out to be somewhat wrong (thank you for the eye opening, Hugues).

Actually, Bulgarian Starbucks does offer a form of a reward for those of us who pay the (above standard) prices for coffee. It is not as good as it is in the “developed” countries, but it’s something and I feel obliged to share it with you.

Here’s the trick: you won’t get it unless you ask for it.

So, my dear Starbucks aficionados, I present to you the Starbucks card:

Award card for Bulgarian Starbucks

So, next time you take your lovely MacBook there to get some work done, make sure you get your green bean.

May your coffee be delicious and your work productive!

P.S. No, I do not work for Starbucks, and no, they are not paying me anything to advertise them.


By Nina Alexander

Nina is the big sister. She's a marketing professional by day, traveler by heart, tech geek, bookworm, beer lover and an amateur photographer. Her motto is Friedrich Nietzsche's famous quote "And those who were seen dancing were thought to be insane by those who could not hear the music."

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