Who would you give your money to?
The first time I saw this video I was left speechless. How messed up this world really is I’m wondering? Why are we ready to support addictions we do not approve of, but would not help a person who claims to be in need especially when there is a child involved? And do we really need to walk a mile in someone’s shoes to believe them?
In the above video you’ll see a social experiment conducted by Coby Persin on the streets of New York. If you are not from the US, you may believe things are different in other parts of the world. Interestingly enough, when I was 17 I visited Krakow, Poland. On one of Krakow’s streets, famous for the number of beggars, there was a guy holding a sign “Student collecting cash for booze”. His only disability was the fact that he couldn’t lie and even though he was surrounded by people with obviously very real disabilities, his hat was ready to explode while others’ were empty. Back then it made me wonder: are we really so hungry for truth or are we simply ready to pay more when amused?
The messed up part of the story (or how you’ll get manipulated)
As a marketer, I know that perhaps people like me will be the only ones to actually draw conclusions by this social experiment. This will empower us to understand and manipulate audiences even better. I know for a fact however, that this isn’t what people want. As a human being, I would like us, people, to change things. And it all depends on us. What we believe to exist in this world we attract it. And yes, if one homeless single father is a cheater we will waste our money. But what if he isn’t? Why do we punish those who are honest with us simply because we assume they are liars based on someone else’s actions?